BUSINESS SKILLS SEMINAR

 August 8-10, 2017

Track 1: DRIVE ROI THROUGH THE ROOF BY IMPROVING YOUR MARKETING, SALES AND CUSTOMER SERVICE

11:00    Get more customers

              Nelson Bruton, President, Interchanges, Jacksonville, Florida, USA

 

13:00    Break and exhibition visit

 

14:00   Growing your brand and business using Facebook

              Chris Patterson, Chief Executive Officer, Interchanges, Jacksonville, Florida, USA

 

17:00    End of Day 1

 

Track 2: HIT YOUR TARGETS THROUGH BETTER COMMUNICATION AND NEGOTIATION

10:00    Ethical considerations in marketing medical devices in Costa Rica: a regulatory update

              Damaris Matamoros Cascante, President, DM Biomedical Records, San Jose, Costa Rica

13:00    Break and exhibition visit

14:00    Awesome PowerPoint tricks to make truly effective healthcare presentations

              Elizabeth Stodolski, Senior Consultant, BrightCarbon, Boston, Massachusetts, USA

              Richard Goring, Director, BrightCarbon, Boston, Massachusetts, USA

 

16:00    End of Day 1

Track 1: DRIVE ROI THROUGH THE ROOF BY IMPROVING MARKETING, SALES AND CUSTOMER SERVICE

10:30   Filling your jobs faster with proven strategies

             Rollis Fontenot III, President, Business Development, Ascend HR Corp, Houston, Texas, USA

 

13:00    Break and exhibition visit

14:30    Workshop continued

17:00     End of Day 2

 

Track 2: HITTING YOUR TARGETS THROUGH BETTER COMMUNICATION AND NEGOTIATION

10:30    Communication and negotiation skills (Spanish)

              Alvaro Enrique Rincón Mautner, Director General, SPI, Bogota, Colombia

 

12:00    Break and exhibition visit

13:00    How to build a brand and grow revenues on Google

              Martha Greenlee, Speaker, Certified Trainer, Content Strategist, Alphametic, Orlando, South Florida, USA

 

16:00     End of Day 2

 

Track 1 -  DRIVE ROI THROUGH THE ROOF BY IMPROVING MARKETING, SALES AND CUSTOMER SERVICE

10:30    Legal considerations in marketing medical devices

              Divya Khullar, Managing Partner, Attorney, Khullar Law Firm, Fort Lauderdale, Florida, USA

 

13:00    Break and exhibition visit and end of Track 1

 

 

Track 2 - HITTING YOUR TARGETS THROUGH BETTER COMMUNICATION AND NEGOTIATION

10:30    Leveraging the power of the internet: connecting buyers and sellers (English)

              Patricia Soto Pliego, Director of Marketing and Business Development, Ventas Medicas, Monterrey, Mexico

 

11:00   Leveraging the power of the internet: connecting buyers and sellers (Spanish)

             Patricia Soto Pliego, Director of Marketing and Business Development, Ventas Medicas, Monterrey, Mexico

 

11:30   Skills you need to do better business in Mexico (English)

              Luisa Gutiérrez Ibarra, Director, MEDISI, Mexico City, Mexico

 

12:30    International sales channels/marketing

       Gary Haberland, President and CEO, Genicon, Winter Park, Florida, USA

              María Clara Yepes, Market Intelligence Analyst, Global Procurement, Bristol-Myers Squibb, Tampa, Florida, USA

 

14:00    Business etiquette in the USA

       Jacqueline Whitmore,Executive Leadership and Business Eqtiquette Trainer, Etiquette Expert, Orlando, Florida, USA

15:00   End of workshops

 

THEME:

Breaking barriers in medical devices sales and marketing
 

SUMMARY:

Made for medical dealers and distributers who want to evaluate what they can improve in their sales and marketing process to improve and maintain their market share. Join
in to pick up new tips on improving your sales pipeline, conversion rate and qualified marketing enquiries to stay competitive in a fast-paced market.
 

KEY TOPICS:

  • Business communication
  • Sales process analysis and improvement
  • Explore marketing tactics for the healthcare space
  • Business etiquette for the US region

BENEFITS OF ATTENDING:

  • Drive ROI through the roof by improving your marketing, sales and customer service
  • Hit your targets through better communication and negotiation
  • Learn project management and planning
  • Join a business skills bootcamp

Speakers

 

  • Alvaro Enrique Rincón Mautner, Director General, SPI, Bogota, Colombia
  • Chris Patterson, Chief Executive Officer, Interchanges, Orlando, Florida, USA
  • Damaris Matamoros Cascante, President, DM Biomedical Records, San Jose, Costa Rica
  • Elizabeth Stodolski, Senior Consultant, BrightCarbon, Boston, Massachusetts, USA
  • Gary Haberland, President and CEO, Genicon, Winter Park, Florida, USA
  • Jacqueline Whitmore, Executive Leadership and Business Etiquette Trainer, Etiquette Expert, Orlando, Florida, USA
  • Luisa Gutiérrez Ibarra, Director, MEDISI, Mexico City, Mexico
  • María Clara Yepes, Market Intelligence Analyst, Global Procurement, Bristol-Myers Squibb, Tampa, Florida, USA
  • Martha Greenlee, Speaker, Certified Trainer, Content Strategist, Alphametic, Orlando, South Florida, USA
  • Nelson Bruton, President, Interchanges, Florida, USA
  • Patricia Soto Pliego, Director of Marketing and Business Development, Ventas Medicas, Monterrey, Mexico
  • Richard Goring, Director, BrightCarbon, Boston, Massachusetts, USA
  • Rollis Fontenot III, President, Business Development, Ascend HR Corp, Houston, Texas, USA