Exhibitor Success & ROI Center

The Exhibitor Success & ROI Center is your and your entire team’s FREE, on-demand, 24/7 exhibiting knowledge resource to provide answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI (Return on Investment).

Follow this proven-effective 4-step Exhibitor Success Program developed and refined over 30 years by the United States' leading exhibition productivity expert, Jefferson Davis of Competitive Edge. Please take advantage of these proven-effective exhibition productivity resources.

Watch, Learn and Succeed with Live & On-Demand Webinars:

Webinar 1: Increasing Brand Awareness & Driving Qualified Stand Traffic: How to Attract Enough of the Right Visitors to Your Stand

February 12, 2020, 10:00 am-11:00 am, ET

The single biggest factor impacting most exhibitor success is their inability to attract and interact with enough of the right visitors. The competition for visitors’ time and attention in the exhibit hall is fierce. Success depends on the work done in the days and weeks leading up to show time.

Exhibitors who execute targeted pre- and at-show marketing campaigns place their company “in the mind” and “on the agenda” of the right
visitors and have more success than those who do not.

Register for this complementary and highly informative live educational webinar with the United States’ leading tradeshow productivity expert to learn
a proven process that can be applied by any company of any size to win their share of stand traffic.

Download the webinar workbook

Webinar 2: Inside YOUR Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI (Return on Investment)

Tuesday, June 30, 2020, 2:00 pm – 2:45 pm ET

Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone is talking about ROI, very few are measuring it beyond the basics. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor who wants to measure and improve results.

Register: https://attendee.gotowebinar.com/register/4496691801462266381

Webinar 3: Improving Lead Quality and Sales Conversion to Drive ROI (Return on Investment)

Thursday, July 23, 2020, 2:00 pm - 2:45 pm ET

If ROI is your exhibiting goal, lead management is the most effective way to achieve it.” says leading tradeshow productivity expert, Jefferson Davis. Exhibit Survey’s Trade Show Trend study found that those companies who did not follow up on leads after exhibiting have a negative impact on how visitors think about your company, and may be costing you a lot of money. Register for this highly-informative webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.

Register: https://attendee.gotowebinar.com/register/541696797930460674

Read “How-To” Topical Articles for Additional Insights and Ideas:


These articles are quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series addresses the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward these to your entire exhibiting team.

Ask Our Team of Tradeshow Experts - Email Questions & Answers:


Informa has made special arrangements with Jefferson Davis and his team of Certified Trade Show Marketer (CTSM) experts to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing exhibiting questions and challenges.

Submit your questions now.