June 7 - July 7, 2023

Live edition

June 19-21, 2024

Miami Beach Convention Center, Miami Beach, Florida, USA

How to double your quote requests in

30-days with conversational marketing


Wednesday, 21 June 2023 | 15:00 

Transformation Zone | N85



In this educational and interactive session, you will be reminded that the fundamentals of business have not changed, but the methods in which we communicate have.  Marketing in the digital landscape continues to evolve and generational shifts and new technology platforms have been accelerating this change at a rapid pace.
Attendees will leave the session with the full knowledge of how to apply conversational marketing to their current marketing mix and immediately double their quote requests. The session will teach the learned best practices that have been applied over 20 years by many of their manufacturing industry peers (some of which are even here at the trade show!)  The session will also teach 4 things NOT to do when deploying a conversational marketing strategy.
They will leave this session with the knowledge and direction to ultimately improve their company’s bottom line growth. 
 Learning Objectives - After this fun, well-articulated session, attendees will clearly understand:
  1. Why being proactive is better than being reactive.
  2. That simplicity is better than overcomplicating.
  3. The importance of response time.
  4. Why people prefer to do business with people.

Company bio


We help technical, industrial companies easily double their inbound sales quote requests by conversing with - and converting more of their existing website visitors into more sales opportunities. We capture the visitors whose preference is not to call or fill out a form, but to chat in real time - with another human.



Nelson Bruton

Nelson is a graduate of the University of Georgia with a degree in Economics. He moved to Jacksonville immediately after graduation to live at the beach.  Shortly after arriving in Jacksonville he started his career with Interchanges and has been able to follow his passion of helping businesses leverage the power of the Internet for growing B2B sales for companies. As President of Interchanges, Nelson has played an integral role in the continued success of the company which has generated over $1.6 billion in revenue for their clients. For the last two decades, Nelson has focused on building relationships globally and continues to expand the client footprint. Interchanges has since created multiple brands -- one of them being ManufacturingChats -- which serve various niche markets. Over the years, Nelson has been personally involved in a variety of local organizations including Family Foundations, City Rescue Mission, First Coast Manufacturers Association, and the Jacksonville Rotary Club. 

Nelson and his wife Shannon have been happily married since May of 2009 and have an active 11-year-old son, fifth generation, who shares his daddy’s name, John Page Nelson Bruton V.